Even though we do so very extensively for this class, Social Media analysis is very strange to discuss, because we're still living and breathing its presence and impact on the world on a daily basis. Though its technical inception was in the early 1990s and continued to grow through the decade and into the early 2000s, the Social Media Revolution underwent a palpable shift with the establishment of Facebook in 2004. Originally designed for communication among Harvard University students, the social media site underwent swift expansion to the point where membership is nearly ubiquitous.
Following Facebook's lead, Media Now identifies many other sites that have become popular in the Facebook era, including Twitter, Flickr, Youtube, Google+, and Wikipedia (273). Thanks to these sites, users are able to generate content, share, and communicate across unique platforms. What was once a strictly entertainment/communication arena has now transcended into commercial business. Almost every company has a social media presence of some kind, and its success is yet to be determined.
Social Media has redefined almost every aspect of life. A person can now talk to friends, play games, share photos, and get news updates not only from the comfort of their own home, but from ONE platform.
Social Media challenges all our previous conceptions about communication, is the effect is still an ongoing discovery.
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